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5 Tips To Supercharge Your Call-To-Action Buttons
On pages where a call-to-action is the focus, one of the most important features is the conversion button itself. We’ve seen single changes in buttons that can improve conversions by well over 30%.
A button sounds like a simple decision, but there are a number of variables that quickly make the decision feel complicated. How big should the button be? What color? What should the text of the button say?
Fortunately, we’ve put together a few tips to make your buttons more successful.
1) Size - Make it big
A big button gets noticed. It doesn’t have to be huge, but if your button is too small, it can be ignored. We’ve found that a good button size is around 225px wide and 45px high.
2) Location - Above the fold
When deciding where to put your button, think about the flow of your page. Does it follow the path of your eye when you scan? Does your design take into consideration average browser size? It should. If people have to search for the button, or if you put it below the fold, it will negatively impact your conversions. Browsersize from Google Labs is a great tool to find out what portion of your page most visitors can see without scrolling. Our call-to-action button is positioned so that 95% of all users can see it without scrolling.
3) Color - Make it contrast
Color matters. Strong, contrasting, colors generally perform better than colors that blend in with the theme of your landing page. Take this example from Carelogger, who increased their conversions by 34% with a red button instead of a green one.
4) Button Text - A strong call-to-action
Your button text should tell people what to expect. Instead, we generally opt for a strong call-to-action. Firefox improved their conversions by 3.6% (over 500 more downloads per test) when they changed their button text from “Try Firefox 3” to “Download Now - Free.”
“Download Now,” “Get Started Today,” and “Free Trial” are all good examples of strong calls-to-action. That’s not to say, of course, that simpler buttons like “Submit” can’t work, just that we see solid results from stronger statements.
5) Optimization - Always be testing
There’s no universal right answer for what webpage works best, but testing can ensure that your webpage is the best that it can be. AB testing is so great because you can test and optimize everything about your webpage until you receive the response-rate you are looking for. You can try several different button-colors and find out which one works better. Not sure about the text? Test that too.
Enjoy this post? Download our button whitepaper!
Have some great tips about call-to-action buttons? Share them in the comments below!
