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UTM Tagging in Action
In the past we’ve introduced you to the concept of using UTM parameters to track marketing campaigns across channels like email, social media, and search engine advertising. Today’s video (third in the series) is going to walk you though a free tool that Performable developed to make building UTM tagged URLs easier.
If you missed the previous videos in this series, don’t worry. We’ve compiled them all on a UTM lesson page along with a link to the URL builder. You can also subscribe to future lessons for free over at Performable Marketing University on iTunes.
Without further ado, here’s Christopher with your next UTM lesson:
