Measuring Customer Engagement

Measuring your customer engagement is a critical step in defining your customer lifecycle.

According to a Forbes Insights Survey measuring customer retention is the primary way businesses are measuring customer engagement. In other words keeping a customer is a better sign of business health than how many new customers you are acquiring.

When acquiring a new customer can cost 6 to 7 times more than retaining an existing customer  (Bain & Company) it’s critical that you start improving your customer engagement this year.

How do you plan to measure and improve your customer relationships this year?

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