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Announcing Super URL Builder
Identifying site traffic and where it came from is vital to proper customer lifecycle marketing. A universally accepted way of determing this is to pass information in the links you use in your marketing initiatives. (Everything after the ? in the URL below is passed information)
URL building can be a tedious process and a simple mistake can lead to mis-tracked campaigns or even worse broken URLs. Here at Performable we want to take the pain out of URL building so it is with great pleasure that we announce our new web tool, Super URL Builder.
Super URL Builder creates URLs that allow you to easily track you visitors based on source, marketing campaign, medium, term (or intent), advertising content viewed, and more!
Confused as to what data to track? We have handy suggestions to make sure you track the most important and useful data.
In addition, we also pre-populate certain fields based on the type of campaign you are running standardize your tracking and save you time. We have 5 preset that include email, twitter, cpc, and display.
P.S. If you look at the links in this article you will see that they have been fully tagged using Super URL Builder.
P.P.S. If you are interested in other great B2B Marketing blogs like ours, check out the Top B2B Blogs List by Proteus.
