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The Optimizers Guide to Adwords: Conversion Optimization Videos
Our friend David Iwanow, Director of Marketing at The Lost Agency, recently put together a series of videos on Adwords optimization. The videos cover the impact of Google Instant Preview, Google Places as well as cost optimization. They are a great way to to keep up with Google’s latest features and make sure you are making the best use of your marketing budget.
Also we noticed David has an impecable fashion sense which we felt should be highlighted.
Impact of Google Instant Preview
In this video, learn how Google Instant Preview can be effecting your SEM ads and natural search results.
Understanding the Effect of Google Places
How do the new Places results effect search results? View the video to find out.
Adwords Cost Optimization
Is bidding for the top spot in Adwords a good use of your budget? Check out the video to find your sweet spot.
Keeping up with Google’s changes can be a challenge, but I find sitting down to videos like these are a quick and easy way to stay up-to-date and enjoy my morning cup of coffee.
