The User Experience for Marketers blog
The Performable blog covers the intersection of marketing and interface design...with a focus on creating great user experiences by designing customer-friendly home pages, landing pages, and other web properties. Topics covered include design, copy-writing, branding, metrics, & A/B testing.
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I had some requests for my slides from my Marketing in the Cloud talk at CloudInno 2010 event in Cambridge, MA. My talk was focused on the next generation of Web Analytics, Web Analytics specifically built for the new generation of Data-Driven Marketers. Here’s my take on that big shift:
As always I would love to hear your feedback on this presentation and on the future of Web Analytics & Marketing in the comments below.
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