June 2011
5 posts
3 tags
Customer-Driven Marketing
According to a survey from eTailing and the Krillion Group, today’s consumers spend a considerable amount of time online in “research mode” prior to ever contacting a given company or making a purchase. Which means, by the time your sales team gets to talk to them, your customers may have already made up their minds.
42 percent of shoppers spend more than half of their total...
3 tags
A peek inside the Performable office & culture
Our friends over at T3 Advisors recently came over to film our offices and interview a few Performable team members (Performablers?). I thought you might like the behind-the-scenes look into the Performable office and culture:
Video hosting
var socialJQuery = jQuery.noConflict(true);new SocialBar("1307979242054_social_7445", {buttons:["embed","twitter","facebook","wistia","email"],...
5 tags
Tracking Google +1 and Facebook "Like Button"...
Social media metrics remain one of the many moving targets in online marketing. How does getting someone to “like” your page or “retweet” your link correlate to more sales or better brand loyalty? By tracking those on-site social actions, we’ll get a little closer to uncovering social media return on investment (ROI).
Tracking Google +1’s
Google released the...
2 tags
Automate your Marketing with Webhooks
Today’s sophisticated customers interact with your company in many different ways: over the phone, on your website, through social networks, and using email. Keeping up with these sophisticated customers is difficult, especially for marketers on small teams or those with lots of customers.
At Performable we’re trying to solve this problem with our automated marketing feature called...
3 tags
Dance Lessons for Marketers
A couple of years ago my father taught me to dance. It was several months before my wedding and my usual method of jumping around wildly wasn’t going to cut it. Anyone will tell you the hardest part about learning the waltz is noticing when your partner is leading you somewhere. The challenge is in paying attention to slight nuances amid a flurry of other steps.
Today’s marketing is...