December 2010
6 posts
2 tags
Keeping a Customer vs. Creating a new One
Often marketing professionals get tunnel vision and subsequently solely focus on creating new customers. Although new customer acquisition is extremely important, the value of keeping a current customer should not be neglected.
SEOMoz has a great post that outlines 6 tips for keeping your current customers happy (and subsequently paying). The tips are primarily for e-commerce businesses but even...
2 tags
[December Newsletter] 4 Holiday Tips for up to 80%...
The holiday season is in full-swing here at the Performable offices so we thought it would be fun to share some Holiday analytics tips with you. In addition, we’ve got a really cool new feature that we hope you like (you can import and edit templates visually now) and we’ve also pointed you to some of the best stuff from our blog. Happy Holidays!
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2 tags
3 Things Every Web Page Must Do for Success (Part...
This is the second article in a series on What 3 Things Every Web Page must do for Success. In the first article, I talked about how to Describe What is on the Page, an often overlooked task that every web page should do to successfully communicate. In this 2nd part, I’m going to talk about how to communicate why this page or content is valuable.
2) Communicate why this is valuable. (Why)
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2 tags
Why multi-channel marketing = great customer...
With the rise of social networking, mobile access, and the persistence of email, it’s no secret that marketing is more multi-channel than ever. Many companies are heavily investing in multi-channel marketing and analytics, trying to figure out what channels work best for them and their customers.
An interesting take on being a multi-channel company comes from the service-oriented retailer...
2 tags
The Optimizers Guide to Adwords: Conversion...
Our friend David Iwanow, Director of Marketing at The Lost Agency, recently put together a series of videos on Adwords optimization. The videos cover the impact of Google Instant Preview, Google Places as well as cost optimization. They are a great way to to keep up with Google’s latest features and make sure you are making the best use of your marketing budget.
Also we noticed David has...
2 tags
How Performable is Different from Other Analytics...
One of the questions we get a lot at Performable is how we’re different from other analytics packages. Well, we’re currently giving webinars that help answer that question, and the slides below are from the latest one, held last Friday.
Download Slides (PDF)
Original Article