According to a survey from eTailing and the Krillion Group, today’s consumers spend a considerable amount of time online in “research mode” prior to ever contacting a given company or making a purchase. Which means, by the time your sales team gets to talk to them, your customers may have already made up their minds.
- 42 percent of shoppers spend more than half of their total shopping time researching online.
- 67 percent of shoppers invest 30+ percent of their total shopping time researching what to buy.
As an added complication, this customer-driven research typically extends beyond the bounds of your website and marketing materials. Next Thursday (6/23) at 2 EST, Performable and Visible Gains will be co-hosting a webinar called Customer-Driven Marketing: How to stay relevant and get results.
One of the key challenges with customer-driven marketing is understanding your customers well enough to “meet them where they are” in the customer lifecycle and provide content that is relevant to what they need at that moment. The webinar will cover tips on how to work with customers as they research and navigate their options. If you can’t make it, Visible Gains will have you covered with a unique, viewer-driven version of the webinar. Watch the webinar like a movie or jump to the sections that interest you most. Just register to receive it.